Thinking
Thinking
Ideas on how technology changes the way organizations operate, decide, grow and build more relevant customer relationships.
Customer Intelligence
Knowing more data does not mean understanding the customer better
Companies have more information about their customers than ever before, yet many experiences still feel forgetful, fragmented or irrelevant.…
AI & Business Transformation
From experimenting with AI to implementing it: the real challenge for businesses
Exploration was a necessary first stage, but a convincing demo is not the same as transformation. The real challenge begins when an AI initiative must work with incomplete data, existing systems, business rules, risk, teams and real ways of working.…
AI & Business Transformation
What happens when everything we build starts to look the same?
Artificial intelligence is lowering the barrier between an idea and a working digital experience. That makes it possible to validate earlier, experiment more and enable more people to build.…
Digital Commerce
B2B commerce is not a channel. It is a commercial capability
An organization can launch a B2B portal and take orders online without truly transforming the way it sells.…